About Us
Oi! Active Living
Welcome to Oi! Active Lifestyle, the official South African distributor of Bro Fitwear - Brazil’s iconic activewear brand known for bold prints, premium fabrics, and a flawless fit.
Founded in Rio de Janeiro in 1995 by Ambrosina Alencar, Bro Fitwear has been empowering women worldwide for over two decades. With its vibrant DNA and high-performance materials, the brand blends movement with style - creating activewear that performs beautifully in the gym, on the street, or anywhere life takes you.
At Oi!, we bring this energy to South Africa - offering the latest drops straight from Brazil to inspire confidence, comfort, and individuality. Whether you're lifting, lounging, or living boldly, our pieces are made to move with you - and turn heads while doing it.
About Bro Fitwear
Train, move, push, repeat - or don’t. Find your own rhythm.
Only a woman who lives her routine like a mantra knows the true joy of feeling good in her own choices.
Dare to be free. Light. Because self-confidence is more than a physical commitment - it's a soulful one. It’s a journey of transformation, from the tips of your toes to the top of your self-esteem, helping you feel active, real, and truly alive.
A life without limits is reached with a drive without measure. We have that drive - and so do you.
For 28 years, Bro Fitwear has been living that truth.
That woman in the photo? That’s Bro, at the very beginning of our story. What moved her then was a sense of opportunity and a relentless desire to grow.
At that time, the Brazilian market didn’t offer authentic sportswear with a true national identity. @ambrosinaalencarbalanced her time between teaching fitness classes, designing, cutting fabric at her dining table, sourcing textiles, and sewing—with unstoppable energy to overcome challenges and go beyond.
As we always say:
A determined woman can change her own story - and inspire an entire community to do the same.
